Can you 'set and forget'?

That is, make it to the first 10 or so search results then forget about it?

Not if you want to get there or stay there. You need to regularly tend your presence in order to find new customers and engage with them.

Appearing high in search results can make it easier for people to find and choose your business. But higher rankings require ongoing attention if you want to keep them.

The more signs you give Google that your details are right and your business is reliable, the more Google rewards you in both general search and on Maps.

But why only Google? Because it's used in over 90% of searches.

If you have the time or money you can spread your efforts. But if you want to concentrate them, Google is the place to be.

What's more, according to a study by BrightEdge Research, organic (unpaid) search results produced over 50% of website traffic, while organic social media only contributed 5%.

Based on those results, improving search ranking has 10 times more potential than social media.

In short, if you want to gain and keep high rankings, you can't rest on your laurels. To get the best results from Google, you need to feed it properly.

We do that regularly as part of our monthly maintenance service.